I am a creative coder, speaker, entrepreneur based in Singapore.

Press

Selected coverage

Creative leaders weigh in on Adfest 2024 stage: How is AI really affecting the industry?, Adobo Magazine, 21st March 2024

Insights from the Frontlines: A Dialogue with a Leading Creative Technologist Director, Creative Tech Updates on LinkedIn, 3rd Jan 2024

Can generative AI allow younger creatives to be less risk averse?, Campaign Asia, 21st November 2023

Publicis Groupe Singapore and SMU partner with Singtel in A.I. storytelling project, SMU, 14th November 2023

Publicis Groupe Singapore and SMU Partner With Singtel in AI Storytelling Project, Little Black Book, 14th November 2023

Singtel gets SMU students comfortable in using AI to create video stories, Marketing Magazine, 14th November 2023

Publicis Groupe rolls out AI storytelling course, adobo Magazine, 14th November 2023

Publicis Groupe Singapore and SMU partner with Singtel in A.I. storytelling project, Campaign Brief Asia, 14th November 2023

Publicis Groupe SG, SMU team up with Singtel to support future creatives with AI storytelling project, Marketech APAC, 14th November 2023

Generative AI's hidden carbon cost: What marketers should know, Campaign Asia, 3rd October 2023

Executive Insights - AI-powered marketing for optimum performance, Mediacorp, 21st September 2023

Beyond the hype and the paranoia — what generative AI means for marketing, Campaign Asia, 7th September 2023

3 applications créatives de l'IA par les agences, Think With Google, 30th August 2023

BBC AI Week - Segment about generative AI at Publicis Groupe, BBC, 21st July 2023

3 compelling use cases for AI, according to creative leads, Think With Google, 14th June 2023

APAC agency leaders on making the switch to AI, Think With Google, 6th June 2023

APAC agency leaders on how AI is transforming marketing, Think With Google, 6th June 2023

Beyond ChatGPT: What's next for AI and the marketing industry?, Campaign Asia, 24th May 2023

How generative AI and virtual reality is disrupting the tourism industry, The Australian, 22nd May 2023

SMU x Publicis Groupe coverage on Channel 8, Mediacorp Channel 8, 6th April 2023

Singapore Management University and Publicis Groupe Reveal the Winners of Its AI Storytelling Program, Little Black Book, 5th April 2023

Singapore Management University & Publicis Groupe Reveal Winners of AI Storytelling Program, Branding In Asia, 5th April 2023

SMU and Publicis Groupe reveal the winners of its AI storytelling program, Campaign Brief Asia, 4th April 2023

他家下禁令本校开绿灯 新大让学生用ChatGPT 写故事拍短片完成作业, zaobao, 4th April 2023

Interactive Annual, Communication Arts, March/April 2023

“It’s not about playing with the latest gadgets.”, The Stable, 25th March 2023

Publicis Groupe and SMU launch programme to teach students how to create with A.I., SMU, 6th March 2023

Publicis Groupe Is Teaching Students at Singapore Management University How to Create with AI, Roastbrief US, 7th March 2023

Publicis Groupe Is Teaching Students at Singapore Management University How to Create with AI, Little Black Book, 6th March 2023

Publicis Groupe Partners With Singapore Management University on Creative Use of A.I., Branding In Asia, 6th March 2023

銘傳商設《風的維度》榮獲美國傳達藝術年度互動媒體卓越獎, Ming Chuan Weekly, 6th March 2023

Publicis Groupe is teaching students at Singapore Management University how to create with A.I., Campaign Brief Asia, 6th March 2023

AI generated art in advertising: Creative tool or creative replacement? Campaign US, 28th Feb 2023

AI generated art in advertising: Creative tool or creative replacement? Campaign Asia, 27th Feb 2023

Creative AI - Asian POV, aiXdesign.space, 16th December 2022

Three Trends I See in 2023, Branding In Asia, 8th December 2022

The many misunderstandings of using AI in creative work, Campaign Asia, 17th August 2022

Publicis Groupe's Technology Head Laurent Thevenet to present 'Future Gazers' at Cannes, Campaign Brief Asia, 16th June 2022

How Synthesizers and Rave Parties Shaped Me as a Creative Technologist, Muse by CLIO, 15th June 2022

5 Minutes with… Laurent Thevenet, Little Black Book, 1st April 2022

创造力远比纯工程来得重要 与Laurent Thevenet探讨创意技术, Sin Chew Daily, 29th March 2022

创造力远比纯工程来得重要 与Laurent Thevenet探讨创意技术, Sin Chew Daily Metro Edition, 26th March 2022

Why are NFTs so divisive?, Campaign Asia, 21st March 2022

Fostering understanding of creative tech, The Star, 17th March 2022

Understanding Creative Technology with Laurent Thevenet of Publicis Groupe, FSI Malaysia, 16th March 2022

Understanding Creative Technology with Laurent Thevenet of Publicis Groupe, StudyMalaysia.com, 18th February 2022

Understanding Creative Technology with Laurent Thevenet of Publicis Groupe, The One Academy, 23rd January 2022

Singapore Creative Circle Conference 2021: Change your game or get left behind, Campaign Brief Asia, 2nd December 2021

Who will control the metaverse?, Campaign Asia, 2nd November 2021

Publicis announce Senior Creative Hires in APAC, Creative Brands, 12th October 2021

Publicis Makes Senior Creative Hires in APAC, Branding in Asia, 11th October 2021

People: Publicis Groupe strengthens regional creative leadership team by appointing Laurent Thevenet as Head of Creative Technology, APAC & MEA, Adobo Magazine, 8th October 2021

Publicis Groupe builds up its creative power in APAC & MEA, The Stable, 7th October 2021

Publicis adds senior creative talent in APAC, Mumbrella, 7th October 2021

Publicis appoints group head of creative tech, Campaign Asia, 7th October 2021

Publicis Groupe appoints Laurent Thevenet as head of creative technology, APAC & MEA; Anna Tomasetti + Barbara Messer join regional team, Campaign Brief Asia, 7th October 2021

Publicis Groupe beefs up creative tech offering with new regional lead, Marketing Interactive, 7th October 2021

BasisAI builds foundational machine learning capability for ComfortDelGro's newly-launched lifestyle and mobility app, Zig, Yahoo! Finance, 24th March 2021

R/GA’s experience with Glints TalentHub solution, Glints, 1st February 2021

R/GA’s expansion into Indonesia- interview with Laurent, Executive Technology Director, Glints, 6th January 2021

Merging Real and Virtual Worlds, R/GA FutureVision, 8th October 2020

グローバルでのバーチャル表現 現在地とその可能性, BRAIN / Sendenkaigi (online and paper magazine), 1st September, 2020

#repost, TouchDesigner Instagram, January 7, 2020

The Emerging Tech Trends That Will Define Asia in 2020, R/GA FutureVision, January 31, 2020

Three emerging tech trends that will define Asia in 2020, WARC, January 8, 2020

#repost, RunwayML Instagram, January 7, 2020

Super Apps: Why They Matter (and What to Watch), R/GA FutureVision, November 19, 2019

Swipe Night: Immersive Fun or a Tinder Game-Changer?, R/GA FutureVision, October 6, 2019

R/GA partners EDB to launch Smart Design and Tech centre, Marketing Interactive, March 18, 2019

R/GA Singapore Launches "Smart Design and Technology Centre of Excellence", Supported by the Singapore Economic Development Board, Adobo Magazine, March 15, 2019

#sidehustle alert, R/GA Instagram, January 14, 2019

CES 2019: What R/GA Has Its Eye On, R/GA FutureVision, January 8, 2019

What to Watch in 2019, R/GA FutureVision, December 13, 2018

R/GA Singapore champions customer experience transformation with the launch of Brand AI, Campaign Brief Asia, September 27, 2018

R/GA Singapore champions customer experience transformation with the launch of Brand AI, Adobo Magazine, September 27, 2018

R/GA Singapore Champions Customer Experience Transformation with the Launch of Brand Ai, Little Black Book, September 27, 2018

R/GA launches AI service offering in Singapore, Campaign Asia-Pacific, September 27, 2018

R/GA Singapore Launches Brand AI to ‘Embody the Voice and Tone of Brands’, Branding in Asia, September 27, 2018

R/GA Singapore launches dedicated AI division, Mumbrella Asia, September 27, 2018

R/GA Singapore rolls out AI division to help transform customer experience, Marketing Interactive, September 27, 2018

Creative Work of the Week APAC: Nike produces stunning and immersive campaign for basketball in China, The Drum, May 3, 2018

How R/GA shot through hoops to create an immersive basketball campaign for Nike in China, The Drum, May 3, 2018

RGA上海与纽约大学合作培养行业年轻人才, 数英网 DIGITALING, March 14, 2018

Bringing 'Year with Uber' to life - Mashable, December 19, 2017

R/GA Singapore turns Uber's annual rider retrospective into animated music videos - Campaign Brief Asia, December 12, 2017

Inside Uber and R/GA ‘Year with Uber’ campaign - The Drum, December 12, 2017

The wild frontier of smart speakers is fraught with risk and reward - Campaign Asia, July 28, 2017

Launch of R/GA Singapore prototype studio - R/GA, March, 2016

R/GA launches prototyping studio behind Nike+ FuelBand in Singapore - Mumbrella, March 3, 2016

Teching Out On Computational Storytelling With R/GA Asia Pacific - Little Black Book, September 13, 2015

Meet Your 'Maker': the Case for Creative Technologists - BBDO, July 31, 2015

Laurent Thevenet leaves BBDO Proximity for R/GA Singapore - Campaign Asia, April 28, 2015

What marketers can learn from creative coders - Campaign Asia, March 25, 2015 (YouTube link)

Laurent Thevenet: Are creative coders, mathematicians and physicists the future of advertising? - ADFEST, March 14, 2015

TCEA - Project of the Year - World Under Water - FWA, November 17, 2014

How content and Technology meet Strategy on Nov 11 - Marketing Magazine Malaysia, October 17, 2014

BBDO + Proximity @ Spikes Asia 2014 - Laurent Thevenet - BBDO Digital Lab, October 2, 2014

Talking Technology and Code with Laurent Thevenet - Spikes Asia, September 23, 2014

Laurent Thevenet, BBDO and Proximity Singapore - FWA, June 20, 2014

APIs - The building blocks of the future - The Digital Lab, November 26, 2013

Infographic - The future build on APIs - The Digital Lab, November 15, 2013

In Conversation with Laurent Thevenet, Co-founder of Awan-Awan - SGEntrepreneurs, March 23, 2009