I am a creative coder, speaker, entrepreneur based in Singapore.
IMG_9027.JPG

R/GA - Nike China HBL (2018)

H5 that lets the users experience the life of a HBL (Highschool Basketball) player through a series of choices and games that triggers different animations. There are more than 700 variations of the story depending on the interactions.

The H5 was launched on WeChat, Weibo, Tmall and Taobao.

I led a team of 3 engineers across Shanghai, Singapore and Sao Paulo.

IMG_8438.jpg
IMG_8443.jpg
IMG_8444.jpg

Nike HBL - Interactive film - Case study

Nike HBL - Interactive film - Walkthrough