People in China thinks Siemens only makes washing machines (!) when in fact, Siemens is one of the major tech players in APAC.
For example, they make sure everything runs well in the infrastructure of a city. Sadly, the work of departments like Cyber Security is hardly visible.
As a result, potential candidates aren’t inspired to be a part of the Siemens team.
R/GA Shanghai created an interactive film in the form of a WeChat H5.