R/GA - Generative Brand Identity R&D (2017)
BOB (Built On Behaviors), a generative brand identity R&D exercise on the R/GA identity. A collaboration in between designers in London and creative coders in Singapore.
Keynote deck explaining the design vision: https://drive.google.com/file/d/1ZihgZW9v9Aq8epa4o4-b0HR3Pm-ZYe2i/view?usp=sharing (access to be given on an individual basis).
Prototype built using P5.JS to simulate data scenarios and the impact of the generative brand visual idea.