Nike came to us to help strategize and launch a Nike + ecosystem of apps, event and retail services in Bangkok.
We were acting as consultants driving the strategy and technology implementation of multiple experiences across platforms by other agencies engaged by Nike locally in Thailand.
With our knowledge of the Nike ecosystem, we were also driving communications in between Nike HQ in Portland and the South-East Asian offices who were new to Nike APIs.
Nike+, Nike APIs, Nike Activity, LINE, Web, Physical