Cathay sponsors the transport of Hong Kong athletes to and from the cities Olympics are happening in.
To get people interested in the 2024 Paralympics, a campaign was design to show historical championship moments, only to reveal these were recreated with AI, as actual coverage has been lost to history, giving a call-to-action that it was not to late to begin supporting our Paralympians now.
Use of Runway Gen3 and other AI re-generation techniques.